A Guide to Growing Your Instagram Following from Scratch

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It’s safe to say that Instagram is a force to be reckoned with, which is one of the main reasons why it has a huge following, which doesn’t include “regular” people, but various, popular brands as well.

All of them are aware of its omnipotence, hence anyone who is looking to take their business to the next level, and attract more customers, should definitely create a business account on this platform.

Now, if you’ve already done that, yet you noticed that you do not have enough followers, then maybe it’s time to take the necessary steps to grow your audience. You may think it’s difficult, but, in fact, it isn’t. There are a couple of relatively simple things that you need to do to make a massive difference when it comes to this. Want to know what to do? Scroll below then!

Have A Little Boost By Buying New Followers

If you are relatively new to this app, then it’s completely logical if you are not blown away by your Instagram growth. That’s totally normal when you’re just getting started. But just because that’s currently the case with you, it doesn’t mean that you should settle for it.

On the contrary, a lot of business owners (who are extremely successful right now) who have been in your shoes before, decided to buy 1000 Instagram followers because they want to boost their business profiles in a simple, yet very effective way. That’s exactly what you should do too!

You shouldn’t perceive this step as anything wrong. It’s just some sort of shortcut that’s going to lead you to more followers and, at the same time, make your brand (and business in general) a lot more visible.

Focus On Optimizing Your Account

If you want your business profile to be perceived as interesting and noticed by a lot of people, then you need to optimize it the right way. That’s one of the first steps that you need to take during this process.

For starters, you need to ask yourself whether you would be interested in your profile if you were some random person who is browsing Instagram. If the answer is no, then it’s time to do something about it. For starters, you should focus on:

  • Your Instagram bio (this should include a branded hashtag, and your slogan as well)
  • Your profile picture – First and foremost, it should be of top quality (meaning that blurry pictures are not allowed) and have that professional, yet appealing vibe
  • Your bio link (and where it leads to)

Why is all of this so crucial? Namely, by taking all these above-mentioned steps, you are defining your brand identity on this social media platform. And not just that. Your profile will immediately become a lot more visible on it. 

The whole point of optimizing your business profile is to craft something that’s going to instantly attract new followers. Other steps that you should consider include the following:

  • Think of a search-friendly username: In these instances, you should either opt for your brand name or something that can easily be associated with it. Make sure you use something that’s not too long because longer names are usually very forgettable because a lot of people find it difficult to remember them.
  • What about your profile picture? – An interesting logo will get the job done, just be sure it is appropriately sized and easily visible on any device.
  • Consider using free online profile creator to ensure that your profile picture looks professional and stands out. Additionally, regularly updating your profile with fresh and engaging content will help keep your audience interested and increase your visibility on the platform.
  • Be careful where you put the bio link – This is an extremely important thing when it comes to gaining more Instagram followers and turning them into conversions. 

Nowhere Without Keywords

Every seasoned marketing guru will tell you that keywords are an integral part of every marketing strategy which is why a lot of them are utilizing them whenever they want to increase the online presence of a certain brand.

Well, the situation is practically the same with this platform. Just like Google (or any other search engine for that matter), Instagram adores search results that have keywords in the username and name.

  1. Your username is practically your Instagram handle. This means that the name of your Instagram profile should be the same (or at least similar) to your business’s name. If you use something that’s drastically different, you are only going to further confuse people.
  2. Be sure to add as many effective keywords as you can because they are going to positively influence your visibility and overall online presence.

Why are keywords so critical? Well, that’s because they enable you to tell your audience what your firm does (in terms of services and products), because, after all, that’s something that everybody who follows you wants to know.

Your Profile Should Be Visually Pleasing

It’s no secret that a vast majority of people (if not everybody) are visual beings, meaning that they are too focused on the “exterior”. This is a fact that applies to both the virtual and the real world. In other words, people who are on this social media platform will mostly pay attention to the profiles that are aesthetically pleasing, and that have something special that immediately grabs someone’s attention.

That’s why you should invest your time and effort into creating something that’s appealing and authentic, instead of settling for something that’s rather plain and ordinary. So what are you supposed to do then?

For starters, you first need to ask yourself what you want your future followers to think of as soon as they lay their eyes on your profile. Are you more into minimalistic designs, or do you want to create a profile that’s going to exude luxury?

If you currently lack any ideas, then you can always just browse this platform to see which brands have the most interesting and eye-catching profiles. Who knows, maybe you can use some of them as an inspiration in terms of the visuals. 

If you want your pictures and overall profile to look enticing and alluring, then you should make use of different editing tools and filters.

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Every beginning is a little bit hard, but that’s because there’s no such thing as a miracle or magic wand that’s going to help you become successful in a flash. However, if you implement all of these tips, you’ll surely speed up this whole process.

 

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