A creative director in advertising oversees a team of artists, copywriters and marketing experts.
The end result is a marketing strategy and portfolio of art and media for the client.
A creative director in advertising may be viewed as a producer with the main duties to maintain budgets, motivate artists and graphic designers, meet with clients and bring the advertising media project to finish in a professional manner.
Singapore-based creative directors work with Asian markets with a variety of languages. Singapore advertising firms work with clients from the island nation as well as China, Korea, Japan, Australia, New Zealand and the smaller countries found throughout Oceania.